How to you take a nearly 3 1/2 minute viral success and make it into a :60 that's Super Bowl worthy? That was the challenge. As one of the most masculine stages in the world, and with more and more women tuning in - we believed the "Like A Girl" story and mission to champion girls' confidence had to run during the big game. It was the first all female brand to air during the Super Bowl. The post game ranked the "LikeAGirl" spot #1 of the night for social buzz by AdWeek and TechCrunch.
#LikeAGirl / Super Bowl XLIX
LikeAGirl Super Bowl XLIX